As a point of reference, has anyone else noticed the advertising depths
MB has had to stoop to market their "M"-class.
The ad I saw today featured a toddler in the backseat of the whatever
it's called, singing a western song about being "out on the range" or
something.
I can't help but imagine a Peugeot strategy session in which they are
reviewing the latest MB North American ad campaign. After watching the
MB ads all they can say with their impecable French accents is: "Well if
that is what we must do to sell cars in American, then maybe it is best
that we don't" Or something to that effect.
Perhaps we should be counting our blessing that Peugeot has left NA. We
own and drive Peugeots for our own reasons, not madison avenues.
(Please don't construe this as indifference toward our plight, I'd love
to see new Peugeots on the street tomorrow, but rather a comment on the
magnitude of the problem Peugeot faces in re-entering this market and
the fact that there maybe an upside to Peugeot's hiatis from the North
American market)
-Philip
(a former benz owner so I can talk)