Example: the final Peugeot commercial I saw on TV, for the 405:
Medium shot of a street-alley. Nothing on the street except a 3/4 view of a
405, facing forward-left. The cars disappears. (Beamed up?) Copy appears on
the screen where the 405 was that reads:
PEUGEOT
BEYOND THE OBVIOUS
Okay; I'm going to run out and buy one now, rather than any other car out
there in the US market???? Peugeot dealers I've talked to would like to see
them come back, but REALLY want the advertising under US control, such as VW
has always done.
-Ray S.