In the UK, their advertising is quite affective. One ad I remember very
well was for a special edition of the 106 called the "Independance"
which came out roughly around Bastille Day in July.
They had huge posters on the subways and along road sides with a
beautiful woman who had on a little top on that didn't quite cover her
whole stomach and you could see a little tatoo of a 106 on her. I
thought it was brilliant. It definitely grabed people's attention and
the conotation was very evident. (young woman goes out and gets a 106
and becomes independent...)
I think VW has done a great job in North America with their "Driver's
Wanted" theme.
- Robert Cullemore
89 405 Mi16
Ottawa, Canada
RSeidel908@aol.com wrote:
>
> One of PEUGEOT's problems in the US was that they did NOT use Madison Ave. to
> advertise! They had not a clue how to market or advertise their cars here.
> They did their own commercials. They may work in France , but...
>
> Example: the final Peugeot commercial I saw on TV, for the 405:
>
> Medium shot of a street-alley. Nothing on the street except a 3/4 view of a
> 405, facing forward-left. The cars disappears. (Beamed up?) Copy appears on
> the screen where the 405 was that reads:
> PEUGEOT
> BEYOND THE OBVIOUS
>
> Okay; I'm going to run out and buy one now, rather than any other car out
> there in the US market???? Peugeot dealers I've talked to would like to see
> them come back, but REALLY want the advertising under US control, such as VW
> has always done.
>
> -Ray S.