Re: Peugeot in movies (approaching 20!)

Adam Rodnitzky (adam.rodnitzky@awl.com)
Tue, 12 Jan 1999 15:27:18 -0500

True about video games...cars such as TVRs, Skodas, Nissan Skylines, and
other relatively unknown (in the USA) cars show up on video games. Could be
a new way of marketing, somewhat like Candy Cigarettes - recruit the kids at
a young enough age to develop product familiarity...and the rest will
follow.
-----Original Message-----
From: Hood AD (Alan) at MSXSSC <AH980423@MSXSSC.shell.com>
To: 'Francois Dion' <francois@hyperreal.org>; peugeot@padui.org
<peugeot@padui.org>
Date: Tuesday, January 12, 1999 3:29 PM
Subject: RE: Peugeot in movies (approaching 20!)

>
> Speaking of Peugeot in movies...
>
> Has Ronin gone to the $ theater yet??
> That movie is going to be a buy when it comes out on tape/DVD
>
> Funny thing regarding Peugeot exposure...
>
> Due to the amount of racing and rally games available on today's
>video game systems more and more kids-to-adults are becoming familiar with
>Peugeots and Citroens. I was told recently by someone that the Citroen Saxo
>(Pug 306) was his favorite car in V-Rally and to bad you can't buy them
>here. Looks like an up and coming generation will view French cars in a
>positive light.
>
>
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