I'll try 2 simple ones:
1. How does he explain all the other European manufacturers who sell in the U.S.
market?
2. How does he explain the overwhelming American success in selling its cars
(almost never modified) in Latin America, a market that loves cars as disparate as
Bugs, Chevy Cavaliers, and Buicks?
Oh well.
Angel Fernandez-Chavero
New Haven, CT
89 405 DL
(with new clutch -- update tomorrow)
peugeot@bruckmann.com wrote:
> >From May, 1999 issue of "L'Automobile Magazine". Article is an interview with
> Jean-Martin Folz, President of PSA Group. Original article in French; errors in
> translation are mine:
>
> L'AM: Is it possible to remain absent from the North-American market?
> JMF: The majority of vehicles in that market are not in scale with our streets
> and our garages. Our platform strategy will not work in that market. Instead,
> we are looking at emerging markets such as Latin America or Central Europe,
> where the market demands the same vehicles as Europe.
> In India, for example, where I decided to end our activities, the demand was
> for vehicles which did not meet the environmental, safety, or construction
> standards of the vehicles that we produce. We don't know how to make such
> vehicles for less using our existing platforms.
>
> L'AM: You don't intend, then, to do as Renault has done with Dacia in Romania?
> JMF: I don't care what Renault wants to do with Dacia. I don't know one can
> make money by building entry-level vehicles for emerging nations.
>
>
>
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