Re: European Car Sales in the US
PEUGEOTSW@aol.com
Fri, 2 Jul 1999 09:57:29 EDT
I agree with your comparisons to a point. In each case you mentioned, VW,
AUDI, SAAB (Volvo, Jaguar, Rolls, MB not mentioned but assumed to be up in
sales as well), there was a seachange in leadership. VW and AUDi have an
aggressive leadership team that made it happen and SAAB got a big boost from
GM in dollars and marketing. It would have been one thing for Peugeot to
remain in the US, but it never would have never prospered without the kind of
leadership that VW now has. Success is more than just great cars. I dont
see that at Peugeot SA.
Mort