Digest 232, message# 10: Peugeot Return
From: Bernard Kaye (eviebob@earthlink.net)
Date: Thu 21 Feb 2002 - 16:12:23 EST
Thanx Mike Savage. Folz's silence may say it all. All of the comments by List members are accurate if you factor in the need to present a complete line of cars, like say, Toyota. It is a judgment call whether their current and soon coming models would be a complete line of cars.
Unless Peugeot comes out with a 2004 celebrity car like an XJ series or e series Jaguar, a MB Gullwing Coupe or 300 Cabrio or a Lancia Aurelia Spyder that sets saliva and bank drafts to flowing, it has to be a complete line; see Toyota's 2002 Get The Feeling brochure.
Can Peugeot do all that? Will Peugeot risk the investment? Would you risk the investment to take on the Peugeot line? Would you pay for a new Peugeot before Peugeot is a success in reestablishing itself in the United States?
Bernie
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